05 November 2005

Bugünün Müşterisi


Bugünün müşterisi tüketmiyor , arıyor.
İhtiyacı baz alan bir üretim mevcut arz ve rekabet arasındaki paydada yerini alırken , salt ürün çerçevesinin dışında ürünü anlamlandırabilen , bu anlamla ihtiyacı tetikleyip şekillendiren firmalar ürünleriyle bu payda bölüşümünün dışında bir Pazar yaratabiliyor.
Ekmek tüketime cevap verir ; “ekmeğinize elletmeyin “ sloğanıyla sunulan , dilimlenmiş , bayatlanmayan sandviç ise beklentiyi arttırıp ihtiyacı şekillendirerek , aynı üretim faktörleriyle farklı bir kulvarda yeni bir Pazar yaratır.
Önce çivi vardı , sanayi dönemi çekici icat etti ; 21.yy girişimcisi çiviyle de uğraşmak , çiviyi şekillendirmek zorunda.
Karşınızda alıcı yok , alabilecek bir potansiyel var. Teknoloji üretimdeki hacimsel artış ve kalite demektir ama ya bu potansiyeli harekete geçirebilecek güç ?

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3 comments:

weblogz said...

Radio City Music Hall Christmas Show in Disarray After Strike
Friday, November 04, 2005 Posted 6:51 PM GMT Fans of New York City's annual festive variety show at Radio City Music Hall have been left devastated by a musicians' strike prompting show bosses to play ...
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